Friday, September 07, 2007
adidas Pepsi tandem: Impossible Is Nothing
Celebrating it's 109th year of existence, Pepsi has decided to change it's look.The most exciting part of its changes is adidas will be a part of it. Pepsi believed in adidas' campaign Impossible Is Nothing (IIN) is relevant to their desire to interact with the consumers especially what the so called 'Millenial Generation'. Among other reasons why Pepsi wanted to have partnership with adidas is because of its graphics, target audience and innovative and ward-winning on line technology.
When you check out teh new Pepsi cans in your local market, available several weeks from now or even less, Pepsi features adidas graphics from its Impossible Is Nothing campaign. In the cans adidas invite Pepsi consumers to enjoy a unique adidas experience by visiting www.startmystory.com. When you visit the website, the first greeting you will receive are from Laila Ali and David Beckham. You can choose between Laila and David to help you get started or you can even read their IIN story. While making your story you can draw using variety of text tools and colors available so you can be more creative as you would like. And if you don't feel like drawing, animated characters of Laila and David will be grateful to help you. And since music is also one way of interacting, you have the choice to include it in your story. Cool prizes are at stake like joining Laila or David during work out. Weeks from now, billions of Pepsi cans will be available in your local supermarket. You can find the adidas startmystory website. Also, you can check out Yahoo website, Pepsi will be there and adidas will be there too.